Glory Post
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As modern young adults grow more accustomed to living alone, pets have taken on an increasingly important role as emotional companions, especially for single individuals seeking meaningful connection. This demand for companionship has fueled the global rise of the “pet economy“.
Today, pet care has evolved from simply meeting basic needs to addressing more diverse and sophisticated demands. In particular, the trend of treating pets like children—caring for them as beloved family members—is driving remarkable growth in the pet product market, highlighting its vast commercial potential.
From luxury beds and designer collars to high-tech feeders and stylish carriers, pet owners are investing in products that offer both function and flair. By choosing accessories that elevate the lives of their pets, they’re embracing the idea that pets are much more than animals—they’re true family.
In 2024, U.S. pet industry spending is projected to surpass $136 billion, marking a 115% increase from 2011. This growth reflects a strong and consistent demand for various pet-related products, especially premium items like organic pet food, supplements, and technology-enabled products such as wearable devices for pets.
A notable trend driving this growth is the increase in pet ownership, especially among Millennials and Gen Z, who collectively account for more than half of all pet owners.
Millennials make up 32% of pet owners in the U.S., while Gen Z shows a rising interest in advanced pet tech, with 1 in 3 Gen Z pet owners having purchased a pet tech product. This demographic’s spending habits are also influenced by a view of pets as family members, often leading to higher expenditures on pet health, wellness, and premium pet food.
The human-animal bond has also reinforced the “premiumization” of pet products, with consumers increasingly opting for high-quality, sustainable, and even customized products for their pets. This trend suggests a growing consumer willingness to prioritize pets’ well-being, contributing to the industry’s expanding market and creating a valuable niche for businesses catering to pet wellness and lifestyle products.
To help you navigate this exciting market, we’ve curated a selection of five standout brands that embody these values, each offering unique products designed to pamper your pet and enrich your shared experience.
1. Furbo
Furbo’s Dog Camera is perfect for pet parents who want to stay connected with their pets when they’re away from home. It includes two-way audio, video streaming, and a treat dispenser, allowing owners to interact with their pets remotely. This high-tech, interactive device offers pet owners peace of mind and a way to bond with their pets, even from a distance.
Furbo 360° Dog Camera + Nanny Bundle
2. PetSafe
PetSafe’s Smart Feed Automatic Feeder allows pet owners to control their pet’s feeding schedule through a smartphone app, making it an ideal option for busy households lifestyle. This device not only helps ensure pets are fed on time but also allows for portion control, supporting healthier eating habits. PetSafe’s focus on pet care convenience appeals to modern pet owners seeking functional solutions.
PetSafe Smart Feed
3. Whistle
The Whistle Health & GPS Tracker offers pet owners insights into their pet’s activity, health, and location, providing data on metrics such as calories burned and behaviors that could indicate health issues. This device gives pet owners valuable insights into their pet’s well-being and offers GPS tracking, giving them peace of mind and tools for proactive health care.
Whistle Go Explore GPS Location Tracker
4. BARK
BARK’s Super Chewer Subscription Box provides high-quality, durable toys and treats tailored to the needs of heavy chewers. Each box follows a fun theme and offers a customized experience for pets, making it ideal for owners who want to spoil their pets with durable, entertaining, and personalized products. BARK’s approach adds an element of fun while ensuring functionality.
Super Chewer by BarkBox Monthly Subscription Box
5. Litter-Robot
Designed for cat owners, the Litter-Robot 4 automatically sifts waste from clean litter, reducing odor and saving time. With app connectivity, pet owners can monitor their cat’s bathroom habits, contributing to a cleaner home environment. This is a prime example of how pet tech can simplify care routines and enhance a pet owner’s quality of life.
Litter-Robot Automatic Self-Cleaning Cat Litter Box Bundle
Prices were accurate at the time this article was published but may change over time.
